- For Immediate Release
June 17, 2010 - Contact:
Brad Ritter, Brad Ritter Communications, LLC
866.284.2170
Get Real! Fazoli’s Launches “Return to Real Food” Campaign
New brand strategy focuses on Fazoli’s food quality, uniqueness
Lexington, Ky. – Fazoli’s, America’s largest quick service Italian chain, is putting a modern twist on a simpler time with its new marketing strategy. Created by Brokaw, Inc., the campaign waxes nostalgic about a time when families spoke to each other over dinner, used utensils and took time to enjoy the taste of their meals.
The first TV spot, airing in 12 markets, finds a mother and teenage son across a table at the Fazoli’s test lab. An instructor in white coat is giving a remedial lesson on speaking versus texting. The son finally speaks, prompting mom to ask, “When did your voice change?”
The overriding message is that despite time crunches, a family deserves to enjoy a tasty, balanced meal together. The current commercial promotes Fazoli’s new Ultimate Meatball Smasher Submarinos, priced at $4.99 with drink.
“The campaign celebrates family – Fazoli’s style, and differentiates Fazoli’s from its competitors,” said Cathy Hull, Fazoli’s chief marketing officer. “We believe oven-baked, freshly prepared Italian dishes made from flavorful ingredients are a much better alternative to typical fried fast food.” Click here to read more and view multimedia .